When Attabotics was acquired by Lafayette Engineering and reborn as a key component of LaFayette Systems, the team inherited more than patented warehouse robotics technology. They inherited the challenge every industrial company faces: a digital presence that needs to keep up with the business. For companies in the supply chain and automation space, the website is often the last thing on the priority list — until it isn’t. Customers research vendors before they ever pick up the phone. Procurement teams run Google searches. Increasingly, they ask AI tools. If your site doesn’t surface in those moments, it doesn’t matter how good the technology is. To manage the web presence, SEO, and digital infrastructure for this transition, Attabotics and LaFayette Systems work with Tunnel Vision Design, a web design and SEO agency based in Lexington, KY. They handle the technical side — site performance, search visibility, and the kind of AI-era optimization that determines whether a business shows up in both traditional search and tools like ChatGPT and Perplexity. What stood out about the relationship was the fit. TVD isn’t a large agency with rotating account managers. It’s a small team that works directly with clients, understands the operational constraints of industrial and B2B companies, and builds websites designed to generate leads rather than just look good. For organizations navigating a rebrand or acquisition, having a web partner who can move quickly and without bureaucracy matters. That’s been the experience here.

If your company is evaluating its digital presence — particularly in light of how AI-driven search is changing buyer behavior — it’s worth a conversation with their team at tunnelvisiondesign.com.